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You describe what you sell and the tone of your brand. Behio drafts the whole storefront, every product page, in your voice, in five languages. You tweak by talking to Tom, never by editing a theme file.

In practiceEva runs a ceramics studio in Berlin. She typed 'morning light, warm whites, terracotta accents, slow editorial feel'. Behio drafted a 22 product shop in 18 minutes. She asked Tom to make the hero warmer. Done in seconds.

All the paperwork that comes with selling. Issuing invoices, matching incoming payments to them, reminders for unpaid ones, EU VAT including OSS for cross-border sales, the format your accountant wants. US sales tax coming. You ask Tom in plain words.

In practiceMark runs a small wholesaler in Hamburg: 'Tom, invoice all today's orders, NET-14.' Eleven invoices sent in one go. Two days later the bank pinged: 'Field & Fire Diner paid €1,840. Match it to INV-2026-0214?'

Stock count for every product, in every warehouse, updated the moment something sells. Out of stock items disappear from the storefront automatically. When numbers drop low, Tom drafts the supplier order for you.

In practiceSam makes hand turned bowls in the Cotswolds. Last oak bowl sells. Storefront hides it within seconds. Tom: 'You sold 12 bowls last week, you have 3 left. Draft an order to the Black Forest mill?'

Different prices for different customers. Credit limits. NET payment terms. Repeat order shortcuts. All inside Behio, no second login for your buyers.

In practiceField & Fire delivers cheese to 14 grocers across the Netherlands and Belgium. Tom: 'Northside Market always orders the same 8 items and pays within 7 days. Want me to build them a one-click reorder list and a €5,000 credit limit?'

Emails, phone notes, orders, returns, conversations with Tom. Each customer has one thread you can scroll. Ask Tom what they ordered last year, you get a one sentence answer with a link.

In practiceA repeat customer emails after eight months. Eva does not remember. Tom: 'Last March she ordered the wheat field glaze mug set. She is asking about the same glaze in the new winter colour.' Eva replies in two minutes.

Got a Claude workflow that reads invoices? An OpenAI agent that updates stock? They plug into Behio with a scoped token. You see every action in an audit log. The same protocol Tom himself runs on.

In practiceSam built a tiny script with Claude that reads supplier PDFs and updates stock. It runs once a week. Scoped token has read:inventory, write:inventory. Everything else stays off-limits.

A small TypeScript package gives developers a clean way to read products, place orders, embed Behio into other apps. Same auth as the admin. Open source, MIT, semver.

In practiceA Lisbon agency built a kiosk app for a coffee chain. Three weekends of work. Same Behio shop powers the orders. Customers tap, pay, walk away with the receipt printed.

Tom watches what your ads actually return in real orders, not what the ad platform claims. Pauses what loses money. Scales what works. Writes the weekly report in your voice.

In practiceSweet Goat Bakery: 'TikTok cookie reel ran a ROAS of 0.7 over the weekend, I paused it. Pinterest is at 3.2, want me to shift 40 % of budget there?'

Restock orders, supplier emails, ad budgets, customer follow ups. Tom proposes the actions every morning in one short list. You approve, he runs. Or you let him run on his own with a budget cap.

In practiceMonday 8:00. Tom: 'Four things for today. Restock 50 oak bowls (y/n), send a reminder to Linden Hospitality (y/n), bump Pinterest budget by €40 (y/n), reply to three customers, drafts ready.' Eva: y, y, y, send.

Cross-module reports. Tom reads orders, costs, ads, refunds, stock and tells you what is going on. Always linked to the rows so you can drill down if something looks off.

In practice'Margin dropped 4 points last week. Two big wholesale orders went out at the old discount because we forgot to update the Northside Market price list. Fix the list now?'