Privacy Policy

Effective from 30 September 2026

This policy explains what personal data we process when operating the Behio platform and website, why we process it, and what rights you have. We follow the GDPR (EU 2016/679) and Czech Act No. 110/2019 Coll.

1. Who is the controller

The data controller is:

  • Radovan Pelka, IČO 08951012
  • registered office: Podhoří 172/102, 664 34 Kuřim, Czech Republic
  • a sole trader registered in the Czech Trade Register
  • data protection contact e-mail: [email protected]

We have not appointed a Data Protection Officer, as we are not legally required to. For all data protection matters, contact us at the e-mail above.

2. What data we process

Data you provide to us

  • Identification and contact data: name, e-mail, phone, company name, company ID and VAT ID.
  • Billing data: address, details needed to issue a tax document, payment history.
  • Content you create in the platform: products, orders, customers, invoices and other data of your eshop.

Data generated by using the service

  • Technical data: IP address, browser and device type, date and time of access.
  • Operational logs and feature-usage data, to keep the service running and secure.
  • Cookies and similar technologies (see the Cookies section).

3. Purposes and legal bases

We process personal data only for specific purposes and always on one of the legal bases under the GDPR:

  • Providing the service and performing the contract (Art. 6(1)(b) GDPR): account management, eshop operation, payment and subscription processing.
  • Compliance with legal obligations (Art. 6(1)(c) GDPR): accounting, taxes, archiving of documents.
  • Legitimate interest (Art. 6(1)(f) GDPR): security and stability of the service, abuse prevention, handling enquiries, basic product development and website traffic statistics.
  • Consent (Art. 6(1)(a) GDPR): sending commercial messages and the traffic measurement cookie. You can withdraw consent at any time.

4. How long we keep data

  • Account data and eshop content: for the duration of the contract and afterwards for as long as necessary to settle mutual claims.
  • Billing and accounting documents: for the period required by law (typically 10 years).
  • Data processed on the basis of consent: until consent is withdrawn.
  • Operational logs: for a limited period necessary for security and diagnostics.
  • IP address for queries in our AI assistant: at most 90 days for abuse prevention, then deleted.
  • IP address and browser details of a chat conversation: for as long as the conversation is kept, for abuse prevention and to verify who we are talking to. Only Behio platform administrators can see them, and we delete them together with the conversation or at your request.
  • Text you are typing into the chat: Behio platform administrators can see it while you type so that we can reply faster. Unsent text is not stored.
  • Security visit log (visited pages, IP): at most 90 days for abuse prevention, then deleted.

After these periods we erase or anonymise the data.

5. Recipients and sub-processors

We do not sell personal data. We share it only with vetted providers that help us run the service, to the extent necessary for the given purpose and under data processing agreements. The main sub-processors are:

  • Hetzner Online GmbH (Germany): server operation and application hosting.
  • Cloudflare, Inc. (EU infrastructure): CDN, file and image storage, attack protection.
  • Google Ireland Ltd. / Firebase: user sign-in and authentication.
  • Stripe, GoPay, ComGate, PayPal: payment and subscription processing.
  • Resend, Mailgun: sending of transactional and system e-mails.
  • Anthropic, OpenAI: AI features of the platform (the assistant Tom).
  • Carriers (Zásilkovna/Packeta, PPL, DPD, GLS): order delivery, where you use them.
  • Price-comparison sites (Heureka, Zboží.cz): product feed export, where you enable it.

We are happy to provide an up-to-date list of sub-processors on request at the e-mail above.

6. Transfers outside the EU

Some providers (for example payment gateways or AI providers) may process data outside the European Economic Area. In that case we ensure appropriate safeguards under the GDPR, in particular the European Commission's standard contractual clauses or the EU-US Data Privacy Framework.

7. Behio as a processor for eshop operators

If you run your own eshop on the Behio platform, you are the controller of your customers' personal data. In this role Behio is a processor and processes your end customers' personal data only on your instructions and for the purpose of providing the service.

  • We process it only to the extent necessary to run your eshop.
  • We use the same sub-processors listed above and bind them to the same level of protection.
  • On termination we erase or return the data at your request, unless a legal obligation prevents it.

This section serves as a data processing agreement (DPA). If you need a separate signed DPA, contact us.

8. Cookies

We use necessary cookies (sign-in, security and remembering your choice in the banner) on the basis of legitimate interest. We measure website traffic with our own tool, Behio Analytics. Without your consent this tool stores nothing in your browser: visits are counted by a one-way fingerprint the server derives from the IP address and browser details, which also tells us that you are coming back. Neither the IP address nor the browser details are stored, only the fingerprint, which cannot be reversed, and the record is deleted after 13 months of inactivity. The legal basis is our legitimate interest in traffic statistics; you can object at any time. If you click Accept in the banner, we store the behio_aid cookie for 13 months to recognise you more accurately; you can withdraw consent by deleting cookies in your browser. We do not use third-party analytics or advertising cookies.

9. Your rights

Regarding your personal data, you have the following rights under the GDPR:

  • Right of access to your data and to a copy of it.
  • Right to rectification of inaccurate and completion of incomplete data.
  • Right to erasure (right to be forgotten), where the data is no longer needed.
  • Right to restriction of processing.
  • Right to data portability.
  • Right to object to processing based on legitimate interest.
  • Right to withdraw consent at any time, where processing is based on consent.
  • Right to lodge a complaint with a supervisory authority.

To exercise your rights, contact us at [email protected]. We will handle them without undue delay, at the latest within one month.

10. Security

We protect data with appropriate technical and organisational measures. Communication is encrypted over HTTPS, access is controlled, and sensitive data (such as access keys to integrations) is stored encrypted.

11. Google user data (sending invoices through Gmail)

In invoicing you can connect your Gmail account so that invoices, reminders and other document emails are sent from your own address. Connecting is optional; without it we send emails from our address.

What Google lets us access

  • Sending email on your behalf (the gmail.send scope). Behio uses it only to send an email you create or enable in Behio: an invoice, a payment reminder, a payment thank-you, a quote or a test email.
  • Your email address (the userinfo.email scope), to show which mailbox is connected and to use it as the sender.
  • We do not request access to read, modify or delete your mail, and we never see your emails.

How we handle the data

  • Access tokens from Google are stored encrypted (AES-256-GCM) and used only to send the emails above.
  • We do not share data from Google APIs with third parties, do not use it for advertising, and do not use it to develop, improve or train generalized artificial intelligence or machine learning models.
  • No one at Behio reads it, except for security or legal reasons or with your explicit consent.

Behio's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy (https://developers.google.com/terms/api-services-user-data-policy), including the Limited Use requirements.

You can disconnect at any time in Invoicing settings, Email integration, Disconnect. We then delete the tokens and revoke the access at Google as well. You can also remove the access in your Google Account at myaccount.google.com/connections.

12. Changes to this policy

We may update this policy, for example when features or legislation change. The current version is always available on this page with the effective date shown. We will inform you appropriately of any material changes.

13. Contact and supervisory authority

For any data protection question, contact us at [email protected].

You also have the right to lodge a complaint with the supervisory authority: the Czech Office for Personal Data Protection (Úřad pro ochranu osobních údajů), Pplk. Sochora 27, 170 00 Prague 7, www.uoou.cz.