Tom is how you talk to Behio. He sees every part of your shop (the orders, the invoices, the stock, the customers) and he runs them by listening to you and acting, not by clicking through menus.
Tell Tom which order, on what terms. He finds the right cart, fills the invoice in the format your accountant uses, and emails it. The whole back and forth is a sentence.
Eva, a ceramics studio in Berlin: 'Tom, invoice last Tuesday's wholesale order, NET-14.' Invoice sent in eight seconds.
Money lands in your bank. Tom pairs each payment with the right invoice. Only pings you when something genuinely does not match, so the inbox stays small.
Cardinal Coffee: 41 invoices paid last month, Tom asked Mark twice. Both were partial payments from a slow customer.
Sold out items disappear from your shop on their own. Low stock items get a supplier email drafted in Tom's voice, ready for one click to send.
Sam, woodworking studio in the Cotswolds: 'You have 3 oak bowls left and you sold 12 last week. Draft an order to the Black Forest mill?' Yes.
Picks up support messages in your tone. Tom handles the easy ones (where is my order, how long does shipping take). Forwards only the ones that really need you.
Linden Studio: Eva woke up to 14 customer emails. Tom answered 11. The other 3 needed a human.
Reads what your Meta, Google and TikTok ads actually returned in orders. Pauses what loses money. Scales what works. Writes the weekly report in your voice.
Sweet Goat Bakery: 'I paused the TikTok cookie reel. ROAS dropped to 0.7 over the weekend. Pinterest is doing 3.2, want me to push more budget there?'
One short paragraph back, in plain language. Always linked to the actual orders, invoices and refunds so you can drill in if anything looks off.
'Margin dropped 4 points last week. Two big wholesale orders went out at the old discount because we forgot to update Northside Market's price list. Fixed it on Monday.'
Other tools added AI as an extra sidebar later. Behio was built around Tom from the first line of code. Every part of the platform speaks his language. There is no separate "AI mode" because there is no other mode.