AI-native platform

One platform.
Your entire business.

Your store, website, invoices and customers in one clear admin. Handle everyday work without coding. Tom, your AI assistant, helps you get it done.

14-day trialNo credit cardAI in every paid plan
Natively connected to
StripeGoPayComGatePayPalZásilkovnaZaslat.czPPLDPDUPSFedExDHLGLSGoogle MapsResendMailgunSlackHeurekaZboží.czStripeGoPayComGatePayPalZásilkovnaZaslat.czPPLDPDUPSFedExDHLGLSGoogle MapsResendMailgunSlackHeurekaZboží.cz
Built around your business

Your own store.
Down to the details.

From the design to the way you sell. Configure advanced loyalty, buy-X-get-Y offers and gift cards inside Behio from the Start plan. No extra plugins.

Your look and way of selling

Templates, custom code and tailored development.

Loyalty you control

Customer tiers, rewards and redemption rules.

Features inside the platform

One admin, without extra plugin subscriptions.

Example rule

More than points for purchases.

VIP tiers, earning rules, point value and expiry. You control redemption limits and combinations with discounts.

% + ★
Basket value
€40
10% discount code
−€4
100 points at €0.04
−€4
To pay
€32

Example with discounts and loyalty points allowed together.

A whole platform, not just an e-shop

One tool that replaces all the others.

Bring your storefront, invoicing, inventory and customer care into Behio. Orders, stock and documents work with shared data. Choose the plan that fits your operations, with native features included instead of separate subscriptions.

01

Catalog & sales

Catalog, variants, bundles, cart and checkout. 100 products on Mini, with no plan limit on product count from Pro.

ReplacesShoptet, WooCommerce
02

Invoicing system

Invoices, expenses, recurring payments, PDF and email delivery. Load documents via OCR.

ReplacesFakturoid, iDoklad
03

Warehouse management

Multiple warehouses, movements, stocktaking, composites, barcodes and internal orders.

Replacesa standalone WMS
04

CRM & customer care

Contacts, follow-ups, segments and a self-service portal for B2C and B2B customers.

ReplacesRaynet, HubSpot
05

Marketing & discounts

Discounts, coupons, flash sales, 2+1, loyalty program, abandoned carts and a back-in-stock watchdog.

ReplacesEcomail, SmartEmailing
06

B2B portal & price lists

Price tiers by group, inquiries, approvals and a separate portal for wholesale.

Replacesa standalone B2B solution
07

Reviews & complaints

Moderated reviews, ratings, an RMA process and shipment tracking via a public link.

ReplacesHeureka Ověřeno, Reviewio
08

Documents & PDF

A document editor, bulk export to ZIP and fields mapped straight to your data.

Replacesmanual work in Excel
Tom · AI operator

Everyday work.
With help from Tom.

Tom works directly with Behio data and features. He drafts descriptions, updates products and helps with documents and promotions. Type or speak your request. Every paid plan includes AI credits.

Eshop415
Warehouses129
Invoicing123
Marketing & AI122
Organization62
Integrations & more62
CRM & portal54
Tasks & contacts23
Stock counts12
= 1000+ tools in totalAgent mode ↔ Read-only · by voice or text
You can control Behio from ChatGPT or Claude too. We offer an official connection via MCP.
Tom
Agent mode · online
iOS · web
Message Tom…
Online store pricing

A plan for your business. Room for what comes next.

Mini
Starting store
$21
a month, $252 billed yearly

A full online store with invoicing, AI and your own analytics from day one.

  • Up to 100 products and 2 team members
  • Invoicing, inventory and payment gateways at no extra cost
  • Discount codes, reviews and Google and Heureka feeds
  • Tom AI: store builder and control from ChatGPT and Claude
  • Your own domain, a company website and 3 mailboxes
  • Behio Analytics without cookies
Start
Running store
$62
a month, $744 billed yearly

Everything for daily operations: loyalty, API, smart categories and a second language.

  • Up to 1,000 products, 5 people, 2 languages and currencies
  • API and webhooks, 10,000 calls a day
  • Loyalty program, gift cards and all feeds
  • Smart categories and scheduled changes
  • AI Photo Studio and e-mail campaigns
  • Automatic import from another platform
Pro
No product limit
$206
a month, $2,472 billed yearly

Unlimited catalog, white label and migration with a dedicated person.

  • Unlimited products, 15 people, 5 languages and currencies
  • White label without “Powered by Behio”
  • Advanced role permissions and more invoicing companies
  • Your own PDF document template
  • Assisted migration and a dedicated person
  • 99.9% availability
Enterprise
Built for you
$599
a month, starting price set by scope

Missing a feature? We build it right into the platform.

  • Everything in Pro, with no limits at all
  • Custom features built right into Behio
  • A direct line to development and an SLA
  • A template and documents in your brand colours
  • AI credits by agreement

Start with what you need today. Add B2B, automations or an unlimited catalog as you grow. Every plan includes invoicing, inventory, AI credits for Tom and your own analytics.

Just a website for now?

Start with a website. Start selling whenever you like, on the same website.

Free
A website at yoursite.behio.com
$0
forever, no card
  • 1 website on a Behio address
  • Forms, blog and data collections
  • Behio branding in the footer
Web
A company website on your own domain
$11
a month, $132 billed yearly
  • Your own domain and 3 mailboxes
  • No Behio branding
  • Forms, blog and analytics
  • Switch on selling in one click

All prices exclude VAT. The currency is for display only. You pay in the currency of your billing country: Czechia in CZK, the eurozone in euros, everyone else in US dollars.

Every plan includes AI credits for Tom; you can buy more in the app, just like extra mailboxes. We are happy to help you choose.

One platform. Fewer subscriptions.

Your costs today. Your Behio plan.

1. Enter your monthly subscriptions. 2. Pick a Behio plan. 3. See the difference. No revenue share or projected sales.

1. Your monthly costsPrefilled example. Replace it with your own bills.
Apps and other toolsLoyalty, chat, email, AI and more. View and edit costs.€124
Your current total / month€242
How is the example calculated?

Prefilled values are illustrative monthly budgets, not vendor prices or market averages. Count only the services you pay for separately. Some features overlap, and free or bundled alternatives may be available. Replace these amounts with your own bills.

Features and limits depend on your selected plan. Monthly billing.

€242 − €119 = €123

3. Less per month with Behio€123

€1,476 per year at the same monthly amounts

Compare plan features

Amounts exclude VAT. This compares subscriptions, not equivalent service coverage. Payment fees, shipping, custom work and AI use beyond the plan allowance are excluded.

Radovan Pelka
See Behio live

A walkthrough built around your business.

In 20 minutes, we will explore the store, website or invoicing tools you need. See the admin and Tom in action. Ask about features, integrations and the right plan. Free, with no obligation.

Book a demoWith Rado, Behio’s founder. Your team is welcome too.
Frequently asked questions

Before you ask.

Have a specific workflow or integration in mind? We can walk through it with you.

Choose a ready-made template and add your products, photos and copy. Everyday management needs no developer. AI can help edit the design where supported by your editor and plan, or the Behio team can help directly. The scope and price of custom work are agreed in advance.

Manage products, categories, orders and customers in a clear admin with familiar forms, lists and buttons. Tom is there when you need guidance or want to delegate work. Using AI is your choice.

AI is part of the work in Behio. Tom uses platform tools to edit products, draft descriptions, create discounts, help with documents and review sales. Actions follow your permissions and plan. Every paid plan includes AI credits, with optional top-ups.

Behio lets you configure both store design and selling rules. Promotions can have their own dates, product and category selections, and combination rules. Loyalty adds customer tiers, rewards and point redemption limits. X+Y promotions, loyalty and gift cards are available in store plans from Start.

The Storefront SDK is an optional tool for developers building a custom storefront or integration. Starting a store from a template and managing it day to day requires no SDK, coding knowledge or in-house development team.

Tom is available inside the admin to help you find your way and work with your data. You can also contact Behio support for help with setup, selling rules and design changes. You do not have to find your own agency first. The scope and price of custom work are agreed in advance.

Business owners who want clear administration, a customizable store and AI assistance in one system. Behio fits both first-time merchants and established businesses connecting sales, inventory, customers and invoicing. Compare the features, integrations and total costs your business needs. A personal demo can walk through your way of selling.

Behio native features share the same data. You manage the order, customer, inventory and invoice in one admin. The features included in your plan share one subscription, so you do not need to choose and pay for separate plugins for them.

Mini supports up to 100 products, Start up to 1,000 and Grow up to 5,000. From Pro, the plan does not limit your product count. For large catalogs and demanding operations, we help you plan the setup and capacity.

Yes. The Behio team helps plan the transfer of products, categories, customers and orders, including redirects from old URLs. The migration scope depends on the source platform and available exports. We agree on the steps in advance so you know what will transfer and what needs adjustment.

Yes. The subscription is per e-shop, but your second and every further e-shop in your organization gets 15% off. You run them all from one admin and one team.

Yes. Try Behio free for 14 days without a payment card. After that, your first 2 months on Mini to Pro cost just €3.99 a month. You can also book a personal demo with Rado, the founder of Behio, to explore the admin, templates, Tom and the features for your store.