About us

Shop, warehouse, invoices and AI.
One platform, one team.

Behio grew from one observation. A merchant pays for four tools to run one company. A shop platform, a separate warehouse, separate invoicing and analytics they do not even trust. We built it in Czechia, but that pain is the same in every country, so we did it differently and from scratch.

Behio has been operating for 6 years.
AI resolved 83% of all requests over the past year.

Internal Behio figures confirmed on 20 September 2026. The share relates to requests over the preceding year, not the number of customers.
Radovan Pelka, zakladatel Behio
Radovan Pelka
Founder and CEO
Founder

Radovan has been programming since he was eleven and never let go of the keyboard. He has taken products from zero to scale, led engineering teams and always gravitated to where technology meets business.

He bet on AI before agents were called agents. Today he builds with AI daily, mentors others and, above all, puts it where it truly saves a merchant hours: warehouse, invoicing, marketing and analytics.

He loves business and numbers as much as code. That is why Behio is not another boxed e-shop but a whole company in one system. And why he decided to build all of it: from the database to the AI agent that runs the shop for you.

„I do not want merchants assembling their company from ten tools and addons. I want them to open one app in the morning that tells them what is happening and what to do. And does the rest itself."

What we stand on

AI-first, not an addon

Tom controls the whole platform through hundreds of actions. Our AI works, it does not just advise.

Everything in one

Store, inventory, invoicing, customers and marketing on shared data. Features included in your plan do not require a separate stack of plugins.

Honesty

Our competitor comparisons admit where they win. In the pricing and everywhere else, numbers do the talking, not big words.

Pace

What others plan in quarters ships here in a week. The platform grows every single day.

No lock-in

Your generated shop is real Next.js code and data exports any time. You stay because you want to.

Help from Behio directly

Tom helps inside the admin. When you need a person, you can reach the team that builds and knows Behio.

How we work

How we work

We are not a corporation with layers between you and the product. We work so that the merchant benefits directly.

We ship at pace

We roll out new features continuously, often within days. What waits for a quarterly plan elsewhere ships here in a week, because we grow the platform every day.

A direct line to the founder

Behind the product is a specific person, not an anonymous team. Merchant feedback comes straight to us and many features grow out of it.

We do not outsource support

Support is not resold to an external call center. You are answered by a team that understands the platform within one hour during working hours, the same on every plan, and Tom helps around the clock.

Dedicated infrastructure

We separate customer storefront workloads and monitor their operation. Demanding projects get capacity and operating terms suited to their needs. Specific SLA terms are agreed on the Enterprise plan.

Pricing without surprises

Plans differ in capacity and features, with their scope listed in our pricing. Orders are uncapped and Behio takes no percentage of revenue. X+Y promotions, loyalty and the store API are included from the Start plan, B2B from Grow. Choose the plan that fits your business.

Behio in numbers
265+
data models in the platform
1000+
actions the AI agent handles
5
store plans with uncapped orders
14 days
to try without a card

Want to see what we built?

Try Behio free for 14 days. No card, with an AI copilot from day one.