What do you want to buy

A plan for your business. Room for what comes next.

Mini
Starting store
$21
a month, $252 billed yearly

A full online store with invoicing, AI and your own analytics from day one.

  • Up to 100 products and 2 team members
  • Invoicing, inventory and payment gateways at no extra cost
  • Discount codes, reviews and Google and Heureka feeds
  • Tom AI: store builder and control from ChatGPT and Claude
  • Your own domain, a company website and 3 mailboxes
  • Behio Analytics without cookies
Start
Running store
$62
a month, $744 billed yearly

Everything for daily operations: loyalty, API, smart categories and a second language.

  • Up to 1,000 products, 5 people, 2 languages and currencies
  • API and webhooks, 10,000 calls a day
  • Loyalty program, gift cards and all feeds
  • Smart categories and scheduled changes
  • AI Photo Studio and e-mail campaigns
  • Automatic import from another platform
Pro
No product limit
$206
a month, $2,472 billed yearly

Unlimited catalog, white label and migration with a dedicated person.

  • Unlimited products, 15 people, 5 languages and currencies
  • White label without “Powered by Behio”
  • Advanced role permissions and more invoicing companies
  • Your own PDF document template
  • Assisted migration and a dedicated person
  • 99.9% availability
Enterprise
Built for you
$599
a month, starting price set by scope

Missing a feature? We build it right into the platform.

  • Everything in Pro, with no limits at all
  • Custom features built right into Behio
  • A direct line to development and an SLA
  • A template and documents in your brand colours
  • AI credits by agreement

Start with what you need today. Add B2B, automations or an unlimited catalog as you grow. Every plan includes invoicing, inventory, AI credits for Tom and your own analytics.

Just a website for now?

Start with a website. Start selling whenever you like, on the same website.

Free
A website at yoursite.behio.com
$0
forever, no card
  • 1 website on a Behio address
  • Forms, blog and data collections
  • Behio branding in the footer
Web
A company website on your own domain
$11
a month, $132 billed yearly
  • Your own domain and 3 mailboxes
  • No Behio branding
  • Forms, blog and analytics
  • Switch on selling in one click

All prices exclude VAT. The currency is for display only. You pay in the currency of your billing country: Czechia in CZK, the eurozone in euros, everyone else in US dollars.

Every plan includes AI credits for Tom; you can buy more in the app, just like extra mailboxes. We are happy to help you choose.

Compare plans

Exactly what you get in every plan.

Online store, invoicing, inventory, marketing, AI, website and e-mail on one platform. Nothing is sold as an add-on; a higher plan adds limits and whole areas of features.

Feature
Mini
$23
Start
$69
Grow
$139
Pro
$229
Enterprise
from $599
Limits
Products1001,0005,000unlimitedunlimited
Team members251015unlimited
Warehouses per store (more can be bought)12310unlimited
Languages and currencies1235unlimited
Domains per store12310unlimited
Company websites next to the store1235unlimited
Mailboxes31025100unlimited
Online courses151030unlimited
Open tasks on boards1005002,000unlimitedunlimited
Custom analytics dashboards1520unlimited
API calls per day10,00050,000250,000by agreement
Analytics history30 days90 days1 year2 yearsunlimited
Selling and inventory
Orders with no revenue commission
Payment gateways (Stripe, GoPay, Comgate, PayPal)
Carriers (PPL, Packeta, GLS, Aramex, Zaslat)
Address autocomplete at checkout (paid per request)
Returns and claims
Inventory, stocktakes, movements
Inquiries and quotes
Catalog and images
Product groups, variants with colour swatches
Parameters and filters, labels, manufacturers
Digital products and files on products
Product and order import (CSV or another platform)
Bulk edits (prices, categories, labels at once)
AI bulk rewrite and translation
Image library, editor, AI alt texts for SEO
Smart categories (filled by rules)
Scheduled changes (price or status at a set time)
Bulk image edits and watermark
Invoicing
Invoices, proformas, credit notes, PDF
QR payment and automatic reminders
Company registry and VIES VAT check
Sending from your own Gmail
Bank payment matching
Invoice history (sent, opened)
Recurring invoices
Quotes that turn into invoices
Expenses and received invoices, AI extraction from PDF
Matching rules, payment orders, cash register
E-invoices and accountant export (Pohoda and more)
Accountant reports with approval
Cash flow forecast and alerts
Multiple invoicing companies, your own PDF template
Marketing and customers
Discount codes, free shipping, reviews
Heureka Verified by customers
Feeds (Google, Heureka and more)2
Newsletter subscribers, tasks and boards
Loyalty program, gift cards
Bundles, volume prices, countdown sales
Abandoned carts, back in stock alerts
E-mail campaigns
Customer groups and the journey to an order
CRM (deals, Meta ad leads)
B2B portal, price levels, approval
Automations and smart offers
Customer badges and challenges
Marketing Studio (AI social posts)
Product subscriptions
Alza marketplace and dropshipping
AI
Tom, your AI partner in the admin
Tom from ChatGPT and Claude, by voice
AI builder for the store and website
AI translations and AI chat on your website
AI Photo Studio
AI credits per month1M2M4M8Mby agreement
Website, e-mail and analytics
Your own storefront, not a system template
Visual website editor, blog and forms
Legal documents generator, cookie banner
Your own domain, we manage DNS for you
E-mails from your own domain
Operator chat, mobile app, SMS
Behio Analytics without cookies
Weekly digest and anomaly alerts
API and webhooks
Advanced role permissions, white label
Support and services
Team replies within an hour in working hours, Tom nonstop
Automatic import from another platform
Onboarding call and store setup
Assisted migration, a dedicated person
99.9% availability
Custom features built into the platform
Direct line to development, SLA
Template and PDF documents in your brand colours
In every plan

Your own analytics, not just another chart

Google Analytics only sees the browser and loses orders behind adblockers. Behio Analytics measures on the server, so your numbers match your invoices. And it does not stop at a report: the data acts for you.

Read why we built our own analytics
Exact numbers with no adblocker losses
The shop speaks up on its own when something happens
Data acts right away via Smart Offers and Tom
We never limit your orders

The price does not depend on your revenue or order volume. Sell as much as you want.

Support within an hour for everyone
We reply within an hour during working hours, the same on every plan. Tom helps nonstop.
Fair fixed pricing
You pay your plan and the price stays the same as you sell more.
15% off your second and further store
Growing into more brands? Every further store in your organization is cheaper.
One platform. Fewer subscriptions.

Your costs today. Your Behio plan.

1. Enter your monthly subscriptions. 2. Pick a Behio plan. 3. See the difference. No revenue share or projected sales.

1. Your monthly costsPrefilled example. Replace it with your own bills.
Apps and other toolsLoyalty, chat, email, AI and more. View and edit costs.€124
Your current total / month€242
How is the example calculated?

Prefilled values are illustrative monthly budgets, not vendor prices or market averages. Count only the services you pay for separately. Some features overlap, and free or bundled alternatives may be available. Replace these amounts with your own bills.

Features and limits depend on your selected plan. Monthly billing.

€242 − €119 = €123

3. Less per month with Behio€123

€1,476 per year at the same monthly amounts

Compare plan features

Amounts exclude VAT. This compares subscriptions, not equivalent service coverage. Payment fees, shipping, custom work and AI use beyond the plan allowance are excluded.

Tailor-made

Didn't find your plan?

Whether you need less than our smallest plan or more than the largest, we will tailor a quote. Tell us how many products and language versions you plan, and we will send a non-binding offer.

Frequently asked questions

Before you ask.

Have a specific workflow or integration in mind? We can walk through it with you.

Choose a ready-made template and add your products, photos and copy. Everyday management needs no developer. AI can help edit the design where supported by your editor and plan, or the Behio team can help directly. The scope and price of custom work are agreed in advance.

Manage products, categories, orders and customers in a clear admin with familiar forms, lists and buttons. Tom is there when you need guidance or want to delegate work. Using AI is your choice.

AI is part of the work in Behio. Tom uses platform tools to edit products, draft descriptions, create discounts, help with documents and review sales. Actions follow your permissions and plan. Every paid plan includes AI credits, with optional top-ups.

Behio lets you configure both store design and selling rules. Promotions can have their own dates, product and category selections, and combination rules. Loyalty adds customer tiers, rewards and point redemption limits. X+Y promotions, loyalty and gift cards are available in store plans from Start.

The Storefront SDK is an optional tool for developers building a custom storefront or integration. Starting a store from a template and managing it day to day requires no SDK, coding knowledge or in-house development team.

Tom is available inside the admin to help you find your way and work with your data. You can also contact Behio support for help with setup, selling rules and design changes. You do not have to find your own agency first. The scope and price of custom work are agreed in advance.

Business owners who want clear administration, a customizable store and AI assistance in one system. Behio fits both first-time merchants and established businesses connecting sales, inventory, customers and invoicing. Compare the features, integrations and total costs your business needs. A personal demo can walk through your way of selling.

Behio native features share the same data. You manage the order, customer, inventory and invoice in one admin. The features included in your plan share one subscription, so you do not need to choose and pay for separate plugins for them.

Mini supports up to 100 products, Start up to 1,000 and Grow up to 5,000. From Pro, the plan does not limit your product count. For large catalogs and demanding operations, we help you plan the setup and capacity.

Yes. The Behio team helps plan the transfer of products, categories, customers and orders, including redirects from old URLs. The migration scope depends on the source platform and available exports. We agree on the steps in advance so you know what will transfer and what needs adjustment.

Yes. The subscription is per e-shop, but your second and every further e-shop in your organization gets 15% off. You run them all from one admin and one team.

Yes. Try Behio free for 14 days without a payment card. After that, your first 2 months on Mini to Pro cost just €3.99 a month. You can also book a personal demo with Rado, the founder of Behio, to explore the admin, templates, Tom and the features for your store.

Let's build your
best e-shop together.

Tell us what you sell. The rest, from the catalog to AI operations, is on us.