Selling on Allegro: shop products as offers, orders back in your shop
Updated October 23, 2026
Behio sends your products to Allegro as offers, keeps their stock and prices in sync and creates Allegro orders right in your shop. This page walks through what to prepare on Allegro, how to connect the account and what happens next.
What you need on Allegro
Before the first offer goes out, your Allegro account needs a few things. The Settings tab in the Behio admin has a guide that shows the real state of your account after connecting: what is done and what is missing.
- 1A seller account on Allegro (allegro.pl, allegro.cz, allegro.sk or allegro.hu). One Allegro account covers all marketplaces.
- 2A company account. Only a company account has complaint and return conditions and sells as a business. A personal account can be converted on Allegro.
- 3At least one shipping rates set. Its delivery methods also decide which marketplaces show the offer.
- 4Return conditions and complaint conditions. Allegro requires them on every offer of a company account.
- 5Billing details and payment settings. Allegro pays out the money from buyers; Behio cannot see these details.
Connecting the account
- 1In the admin, open Shop, Integrations, Allegro.
- 2Choose where your account is (the Allegro domain) and the environment. Live is for real selling, the sandbox for trying with a test account.
- 3Click Sign in to Allegro. The Allegro page opens, sign in with your seller account.
- 4Allegro asks whether Behio may manage offers and orders. Confirm it.
- 5You come back to Behio and the guide shows the state of the account. Choose the default shipping rates, return and complaint conditions.
The sign-in stays valid for three months from the last sync and Behio renews it by itself. If you revoke it on Allegro (disconnect the app, change the password), Behio shows Sign in again. Offers on Allegro keep running meanwhile.
Getting products on Allegro
In the product list, select products and choose the bulk action Send to Allegro. A single product can be sent from its detail, Allegro card.
- A product with an EAN is matched to the Allegro catalogue automatically.
- Behio chooses the Allegro category from the category mapping, from the catalogue by EAN, or by name. You can choose it yourself too.
- The price is the shop price in the marketplace currency, with the markup you set. Without a price in that currency it is converted with the latest rate.
- Stock is the shop stock minus the reserve you keep for your own web.
The Products tab shows what really happened to each offer: waiting to send, sending, active, paused, ended, sold out, or rejected. A rejected offer shows the reason Allegro gave. Missing category parameters are filled in with the pencil at the offer.
Orders from Allegro
Allegro does not notify about new orders, so Behio asks every two minutes. The order appears in the normal order list with an Allegro label and deducts stock. Orders created after connecting are loaded.
- An unpaid order waits, a paid or cash on delivery order is confirmed.
- An order cancelled on Allegro is cancelled in the shop and stock returns.
- When you mark the order as processing, shipped or cancelled in Behio, the state is sent to Allegro, and so is the tracking number of the shipment.
- Behio does not email Allegro buyers; Allegro handles the communication.
When something does not work
| What you see | What to do |
|---|---|
| The offer waits and reports missing conditions | On the Settings tab, choose the shipping rates, return and complaint conditions. If they are not offered, create them on Allegro and click Refresh conditions. |
| The category requires parameters | Click the pencil at the offer and fill in the required parameters. |
| The offer is not shown on allegro.sk or allegro.hu | The shipping rates need a delivery method to that marketplace. The guide warns about it. |
| Allegro rejected the offer because of the account or category | Allegro verifies new accounts and some categories have their own rules. See Allegro's help for the procedure. |
| Sign in again | Click Sign in to Allegro and sign in with the same account. |
Everything Behio did with Allegro is on the Log tab, with an Errors only filter.
Common questions
Do I need a company account?
To sell as a business, yes. Only a company account has the complaint and return conditions Allegro requires on offers.
How fast does an Allegro order appear in my shop?
Within two minutes. Allegro does not announce new orders, Behio asks every two minutes. Sync now does it immediately.
Can I sell on allegro.pl, allegro.cz, allegro.sk and allegro.hu at once?
Yes. The offer has a base marketplace by your account and you enable other marketplaces in settings. The price is sent in the marketplace currency and the offer shows where your shipping rates deliver.
What happens if I disconnect Allegro?
Offers on Allegro stay, but Behio stops keeping their stock and prices in sync and new orders are not loaded.
Write to us and we will go through it with you. We look straight into your shop so the problem gets fixed rather than described.