Analytics that is not a chart. It is a shopkeeper who never sleeps.
It measures every step the customer takes, speaks up on its own when something happens, and acts right away to sell more. Google Analytics only sees the browser. We see both sides: what the customer does on the site and what happens inside the shop, stock, margin, promotions, returns.
GA4 commonly loses 10 to 30 % of orders to adblockers and consent banners. We record the order on the server the moment it is placed.
Google Analytics has been around for years. We still built our own.
Not out of stubbornness. GA4 will never tell you the one thing about your shop you most need to hear. Here are four reasons why measurement belongs inside the platform.
The truth about money
That is how many orders GA4 typically loses to adblockers and consent banners. We record the order on the server the moment it is placed. The number in Behio Analytics is the same as the number on your invoices. No wondering which report to trust.
Lost demand
A view of a sold-out product is an ordinary pageview to GA. To us it is lost demand: we know how many people wanted the out-of-stock item and how much you missed. We also see the impact of a price change on conversion and a 1+1 promo against a plain discount.
No setup
GA4 wants a measurement plan, a data layer and a consultant. Here every eshop is measured from the first minute, the whole purchase funnel, with no line of code. You install nothing and a redesign breaks nothing.
Privacy with no compromise
Data stays with us in the EU, nothing goes to third countries. Cookieless mode measures without consent, and with full consent we measure everything. Legally cleaner and cheaper than GA4 with an audit.
Numbers where it is obvious what to do with them.
No wall of metrics to get lost in. Every view points to a place where money can be made.
The full purchase funnel
Product view, cart, checkout, shipping, payment, purchase. You see exactly where people drop off. That is the first place money is made.
Search, zero results included
What people search for and do not find is the cheapest hint about what to add to your range. Zero-result searches are a ready-made restocking list.
Digest and anomalies by email
The shop speaks up on its own when something happens. A conversion drop, a traffic spike, a bestseller running low. No dashboard to watch, the message comes to you.
Performance of offers and promos
Which cart rails actually sell, which promos raise order value and what a discount really costs you. Stop guessing and start knowing.
Dashboards by plan
From a basic overview to yearly retention and custom dashboards. Data is kept from 7 days on Mini up to 2 years on Scale, so you always have something to compare against.
Realtime and the order journey
What is happening in the shop right now and where a specific customer came from. You see the visitor journey right on the order detail, not just in a summary.
Your data goes straight to work
Most platforms stop at measuring. For us that is where things start: the data powers smart offers, Tomas and automations. A boxed platform has nowhere to plug data like this in.
Smart Offers
Visitor behavior triggers a personal offer. Someone who came back to a product three times gets a nudge. The data works right away, with nothing to evaluate or launch by hand.
Tom AI
Our AI teammate reads the same data over MCP. You ask in a plain sentence why revenue dropped last week and get an answer from your shop's real numbers, not generic advice off the internet.
AI automation
Lost demand can suggest a restock on its own, zero-result searches a new product, rail performance a reshuffle of recommendations. Every new signal becomes fuel for automation.
Feedback into the platform
Anonymized patterns across shops tell us which features actually lift conversion. The product then improves on data, not on hunches. You benefit from that too.
What you ask most often.
GA4 only sees the browser. We see both sides, what the customer does on the site and what happens inside the shop: stock, margin, promotions, returns, loyalty. And we record the order on the server, so the number in Behio Analytics matches your invoices. On top of that GA4 loses roughly 10 to 30 percent of orders to adblockers and consent banners.
Try analytics that acts on its own.
Behio Analytics measures every eshop on the platform from the first minute. No setup, no card, 14 days free. You will see your real numbers and Tom reading from them.